Website publishers often observe that ad campaigns of their websites are not performing up to the mark. This happens due to the non-human or we can say “BOT Traffic”. BOT Traffic comes from the automated script or a program that is made to save a user the time of doing all the tasks manually. BOT Traffic can be either good or bad. Good BOT Traffic is the one that keeps the time of humans by increasing the website clicks, downloading the images and filling out the forms. IF the BOT Traffic is bad, i.e. the website is affected by some malicious activities, it will slow down the performance of a website. Google analytics show that 51% of the website traffic is generated by non-human activities, 60% of which is malicious.