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Web Secure Services have more than five years experience in anti-bot solutions. Our team has a wealth of experience that includes developing and defeating bots on both sides of the fence. Therefore, if there is a team that has the understanding and deep-knowledge of how bots defeat loopholes, it is the team at Web Secure Services.

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WSS

What Is BOT Traffic? How To Detect Bot Traffic?

Is your website affected by Bad Bots Traffic? WSS can help you to detect bad bot traffic and protect your website against it using our advanced Anti Bot Security System.

What Is BOT Traffic?

Website publishers often observe that ad campaigns of their websites are not performing up to the mark. This happens due to the non-human or we can say “BOT Traffic”. BOT Traffic comes from the automated script or a program that is made to save a user the time of doing all the tasks manually. BOT Traffic can be either good or bad. Good BOT Traffic is the one that keeps the time of humans by increasing the website clicks, downloading the images and filling out the forms. IF the BOT Traffic is bad, i.e. the website is affected by some malicious activities, it will slow down the performance of a website. Google analytics show that 51% of the website traffic is generated by non-human activities, 60% of which is malicious.

How BOT Traffic Can Impact Your Business?

With the available automated tools, a scraper can scrape thousands of website pages within a minute. If a marketing team observes a lot of traffic in its website they think that their ad-campaigns are working; but the reality is revealed when these clicks are not being converted to sales which ends up ruining the experience of real customers. The BAD BOT Traffic can harm your Business in the following ways:

How To Prevent Your Website Against BOT Traffic?

A website can be prevented from the malicious BOT traffic in the following ways:

  • Vulnerability scanning on a website can be protected by installing a firewall which allows only legitimate users to access the website.
  • By disallowing access from hosting providers or proxy services, you can discourage attackers from coming after your site, API, and mobile apps.
  • By paying close attention to public data breaches, you expect bad bots to run those credentials against your site with increased frequency.

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Get in touch with WSS - a leader in the anti-bot solution system and bot mitigation technology.