Nowadays, websites are spending vast amounts of money and time on building their content, including the blogs and articles, on ranking it higher and to bring it in front of their audience. Unique and attractive content differentiates a website or a blog from its competitors. A dangerous breed of bots is waiting to hit the business sites to scrape their entire data.
To improve the CTR (click-through rate) of the websites, people use the advantage of the bots. Bots are automated programs that carry out repetitive activities. In today’s digital world, per cent of all current bot traffic is used for malicious purposes. It becomes a trouble for any company with a significant online presence.Imagine the kind of boost a website or a company can see in its revenues and the sort of amount sites can save on their infrastructure costs.It is an unpleasant situation where hard-earned investments are being used to feed the bots as no one can see the difference between the good bots and the bad bots. This has to change for good. The first step towards change would be securing your unique data from these bots without affecting the user experience on the website.