You are about to launch your website. All your hard work is about to pay off. But hold on for a few things before pressing that “Launch” button. SEO is going to help you with the long-term achievement of your goals in terms of search engine rankings. You have worked day-in and day-out to ensure the perfect development of your website. Make sure you check these SEO considerations off your list before going live.
Before you start to work on SEO, be sure to have access to a dependable internet connection. Dial Telefono de Spectrum to get the best internet connection money can buy.
Go through this quick SEO checklist before launching your website.
URL Structure, Page Title, and Meta Description
Overly complicated URL structures not only push the keyword away from the main body of the URL but also make it less user-friendly and reduce its shareability. The URL plays an important role in telling users and search engines what the landing page is all about.
Create a list of high-ranking keywords that will generate traffic and sort them in a way that they relate to a certain page. Be sure to assign one keyword to each page. Now map those keywords to the entire website and URLs. Include them in the first and at most the second part of the URL. Include them in meta-titles and meta-descriptions to ensure complete on-page optimization.
Page speed directly relates to bounce rates and hence page rankings on Google. With increased internet speeds and growing optimizations, the patience levels among users, especially millennials, are dropping drastically. Considering the changing psychology of the target market, it becomes inevitable to ensure a reduced page load time on all platforms.
Some websites simply fail to serve their purpose just because they don’t respond or adjust to different screen sizes. With the growing use of mobile phone technology, almost every other person surfing the internet is using a smartphone instead of a desktop. So when it comes to website development, checking for page responsiveness on different screen sizes is ultimately necessary.
Schema markup lets the search engines return informative and relevant search results to the user. It makes the search engine understand what the data means and not just what it appears to say. For example, a name in an Article like “Jeff Clarkson” with the right schema markup will tell the search engine that Jeff is the author of this article and not just any part of the content.
Check for Duplications
Duplications do more harm than good to a website. There are numerous tools to help you fix any duplications. Google has set algorithms to penalize any website found guilty of plagiarism. Make sure your website has fresh content for the user that adds value to them in one way or another. No user will want to waste time reading the same content available elsewhere. Make sure to go that extra mile to provide users with a worthwhile experience.
Run Your Website Through an SEO Audit Tool
Check your site’s launch-ability and visibility in the search results through numerous good SEO Audit Tools with most of their features available for free.
Analyze the website and see what recommendations you can implement to instantly boost the visibility of your website in search results.
While you are done making sure that all loopholes are filled perfectly, don’t forget to set up a few tools around your website to increase its crawl-ability and ranking in search results. Tools like Analytics, Uptime Tracking, Retargeting and remarketing, Brand alerts, Google Search Console, Moz, SEMRush, and social profiles.
If you have recommendations and see anything missing from the list, don’t forget to leave them in the comments. We’d love to have a chat about them and their active utilization.